And visibility is more important than ever: Even though more than 50 years have passed since the Stonewall uprising, the pandemic has shown there’s still much more work to do.įurther, when we engage with those big brands during the month of June, we’re able to encourage them to reserve space for LGBTQ people in their catalogs and on their shelves.
Their actions increase visibility for the LGBTQ community and continue to normalize their existence to the rest of the world, explained Kristin Comefero, an associate professor of communication specializing in LGBTQ representation in mainstream marketing. As tired as it might seem, there’s a benefit to big brands participating in Pride Month, even if all they do is cast their logos in rainbow colors and curate shiny T-shirt collections.
